"37 Ways to Increase Traffic
To Your Website"

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Customer Information & Interaction

Research shows that 6 out of 10 people will view your website before deciding to make a purchase from you. With over 60% looking for information on your website, we want the information to be as easy as possible for users to access.  Another aim for your website should be to get your customers to stay longer and get more information which will eventually result in a purchase or information request.  These modules have been designed to ensure your customers get the information they require and interact with your site and hence stay longer.  These are designed to encourage your customers to return to your site more often, remain on your site longer and perform a desired goal, such a to sign up for your newsletter or fill in a contact us form.  These tools have been designed to make it easier for you to give information to your clients and get them to interact with your site.  These tools include: 
  • Photo Gallery 
  • Product Catalogue
  • Property Catalogue
  • News Feeds
  • Blogs
Photo Gallery

Although web users are becoming more savvy in their quest for information, pictures are a great way to show the human side of your company or to show products which are difficult to describe. They can be used to show entire product ranges, portfolio of work or pictures of recent company events.  Our Photo Gallery allows users to quickly flick through the selection of images and get the information they require. 
 
The photo gallery can be used for almost any type of business, some examples include;
  • As part of the sales process to enchance your creditiblity by showing examples of previous
    work - builders, architects, signage companies, furniture manufacturers  & designers, graphic
    designers, fashion retailers etc
  • If you have a large range of products
  • If your product range is complicated, difficult to describe or very unique - eg couture wedding dresses
  • If people are your product - modelling agencies , speaker bookings or networking groups.
Product Catalogue
 
When you have a range of products to display, the product catalogue will allow you to easily and cost-effectively display your products which is easy for your users to browse through. Many clients use it as it is easier and cheaper than setting up multiple webpages and makes editing products a breeze. The product catalogue’s features include:
  • Can be organised into categories or separate pages
  • Any category can be linked to the menu or any other page of your site
  • When a category is selected, more information is available for the user - heading, order
    number, description, key features and price
  • There is no limit to picture numbers and when the user clicks on a picture a pop up to a larger
    picture is displayed
  • For each category you create - you can set up a set of variants eg size or colour. These
    variants can then be searched by the user
Property Catalogue
 
Similar to the product catalogue, however made especially for the real eatate industry. A searchable form allowing users to search for property locations. Properties are then displayed, with their individual information ie. location, facilities and photos. Using the content management system you are able to change, edit, delete or update properties. This can also include pricing and enquiry form if required. You can also set a publish date and an expiry dates for certain specials - they will display only when you want them to and you don’t have to remember when to take down certain specials.

News Feeds

Allows you to upload articles, information, news feeds, press releases etc onto a searchable form allowing users to  search for specific information. You can also include on your home page a randomly displayed item. This could be used for hot deals or specials. Using the content management system you are able to change, edit, delete or update information. You can also set publish date and an expiry dates for certain specials - they will display only when you want them to and you don't have to remember when to take down certain specials.

Blog

Blogs are similar to forums although only you as the website owner post on the blog whilst your users can post comments. Blogging is the new "in” thing of the internet world with many of the Fortune 500 companies blogging on a regular basis. They are a great way to cultivate “raving fans”. They are mainly used to provide "live" up to date information on your industry your users, or changes within your business. Entries are made in journal style and displayed in date order.

Taking Your Business Online
Web Designer at Ashmore, Gold Coast

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