Email Marketing Email marketing is direct marketing which uses electronic mail (email) to deliver the message to the customer or potential customer.  Once you have build your database you can leverage the power of email marketing to increase your business.  Email Marketing gives you the benefits of personalising a marketing message, like you are speaking to one person, but sending it to your whole database.    You may be thinking the everyone is sending emails and they won't work for your business.  Yes the number of business sending emails has increased however if done correctly you can see an significant increase in your bottom line.  From sending a little as one email per month, Brilliant Web Design are continually getting calls from potential clients who have been receving our newsletter for years and they are now ready to makes some changes within ther business.     In order to send emails out effective you require an email marketing system which manages your database, holds your templates and tracks your results.  These systems have the advantage of: Instant - Send it at 2pm and your customer could be reading it at 2.01pm. Targeted - Send it to only the customers you want to send it to. Personable - Personalise each email with your customer’s name, or a product they are interested in, etc. Measurable - See exactly who opened your email, and how many times it was opened. Branding - Can be created to suit your business branding so the look and feel will be familiar to your customers. Drives Traffic to your Website - Have a link from the email directly to your website. Creative - It can be visually appealing with graphics. Referrals - It is easy for readers to refer it on to others. Automation - You can set up a campaign and it will send out automatically when you want it to. Brilliant Web Design have a series of Email Marketing Systems they use and recommend.  There is one to suit your budget.  We use and recommend the following programs    WebEFEKTs Email Marketing If you have purchased the Entrepreneur Package or are considering it, then the WebEFEKTs Email Marketing System is the best option for you. Built into the same backend as the website, the intergration is easy and you only have to learn one system.  Whilst it's not as feature packed as the other systems available, it has all the tools ready to send out and track you email marketing results. StreamSend StreamSend is an easy to use and setup email marketing system which takes care of the management and delivery of your email marketing newsletter.  It's very affordable for small users and taks away the frustration of many of the largest systems.  They also offer a free 30 day trial to allow you to get familar with the system.  You can import your existing database directly into StreamSend. AWeber AWeber is used by many of the top internet marketings as it's a flexible program which assists in building an online business.  It has a double opt-in system which means that new contact have to confirm their email.  This is currently a requirement in the US and not doubtablly will be in Australia soon.  If you already have a database your contacts will have to double opt-in when transferring to AWeber, this could result in a drop in your numbers.  So please consider than prior to opening an account.  However if you are starting fresh this won't effect you, and as users have to double opt-in you will get a better quality ie more responsive database.   Once your Email Marketing has been set up, it's quick and easy to send our regular newsletters to your clients to help grow your business.   For further information on Email Marketing or to discuss which system is right for you, please contact us.   So that your emails are branding with your company you will need a template for your system. Please note the links to external email marketing systems are our affiliate links.

Taking Your Business Online Web Designer at Ashmore, Gold Coast